A LEGACY LIKE NO OTHER
As with just about every design firm in existence today, we hold Dieter Rams impact on the design industry with utmost regard and respect. As we've found over our careers in design, a lot of people don't know much about him, or why his principles of deign have been a game-changer for the industrial design community. So, we're going to take it upon ourselves to help inform those who need informing about one of, if not the most, influential design leaders. We're going to do this by a series of ten posts, one each week, focussing on what his design principles are and why they will always be important for any designer or design agency. So, follow along below.
GOOD DESIGN IS AS LITTLE DESIGN AS POSSIBLE
GOOD DESIGN IS ENVIRONMENTALLY FRIENDLY
I know the title of this post refers to the environment and how it relates to the design industry, but I'm not going to talk about how it relates to the design industry....
GOOD DESIGN IS THOROUGH DOWN TO THE LAST DETAIL
Paying attention to the details of any type of design is paramount. This is what separates the men form the boys. It's amazing the amount of detail that goes into...
GOOD DESIGN IS LONG-LASTING
It's ashame that this is the least paid attention to philosophy in the product development industry today. Long-lasting designs should...
GOOD DESIGN IS UNOBTRUSIVE
Nothing in life that is forced upon us feels good. We like to have the ability to choose outcomes, not be forced into them. And, truly, nothing should...
GOOD DESIGN IS HONEST
Honesty in today's society is hard to come by. We all lie about a lot of things. We may not think we do, but we do. To most, they're little white lies...
GOOD DESIGN MAKES A PRODUCT UNDERSTANDABLE
Few realize the chemical reactions that are taking place in the human brain while shopping, whether it be online or in-store. There's a lot for...
GOOD DESIGN IS AESTHETIC
As we're all fully well aware by now, aesthetics play an extremely important role in all of society. I'm not just referring to products here. I'm referring to...
GOOD DESIGN MAKES A PRODUCT USEFUL
For any company, focussing on the usefulness of a product or service is paramount. If end users can't find a use for it, they simply will choose...
GOOD DESIGN IS INNOVATIVE
Ask any product designer or design team what makes for a successful product in today's market? They'll most likely tell you three things...