A LEGACY LIKE NO OTHER
As with just about every design firm in existence today, we hold Dieter Rams impact on the design industry with utmost regard and respect. As we've found over our careers in design, a lot of people don't know much about him, or why his principles of deign have been a game-changer for the industrial design community. So, we're going to take it upon ourselves to help inform those who need informing about one of, if not the most, influential design leaders. We're going to do this by a series of ten posts, one each week, focussing on what his design principles are and why they will always be important for any designer or design agency. So, follow along below.
GOOD DESIGN IS ENVIRONMENTALLY FRIENDLY
I know the title of this post refers to the environment and how it relates to the design industry, but I'm not going to talk about how it relates to the design industry....
GOOD DESIGN IS THOROUGH DOWN TO THE LAST DETAIL
Paying attention to the details of any type of design is paramount. This is what separates the men form the boys. It's amazing the amount of detail that goes into...
GOOD DESIGN IS AESTHETIC
As we're all fully well aware by now, aesthetics play an extremely important role in all of society. I'm not just referring to products here. I'm referring to...
GOOD DESIGN MAKES A PRODUCT USEFUL
For any company, focussing on the usefulness of a product or service is paramount. If end users can't find a use for it, they simply will choose...